When we’re helping somebody out with something we have some expertise in and they don’t, we spend a good deal of the time dealing with the “how.” This plug goes here. No, it’s a USB plug. Turn it over. You have to turn the printer on first, before it can print.
What we neglect when we do this is the “why.” And “why” can be the most important word we deal with, in many areas. (Indeed, the book START WITH WHY, by Simon Sinek, is a must-read for any serious leader.) And just why is “why” so important? I’ll tell you why!
When you show somebody how something is done in your shop, you show them the basic techniques used to perform the service/task/item. But they go away from that session with no understanding of the theory behind it. Once you tell them why something is done the way it is, you bring them “inside the tent,” and they start to feel like part of the team. The true, honest, real answer to “why” is that you want everybody to feel like part of the team.
You want everybody moving in one direction. You want them all to understand the overarching goal of the organization, the Super Bowl trophy that everybody can point toward.
Even though it’s may be as simple as A-B-C, it’s not until you get to “why” that understanding occurs.
Go now, the shower of puns is ended.